360 degree communication
A 360-degree approach is about taking a broad and all-encompassing view of your entire customer journey, from discovery to purchase, across multiple devices and touch points. It is a strategic marketing process specifically designed to ensure that all messaging and communications strategies are unified across all channels and are centered around the customer.
This approach includes customer communication, outbound email, inbound lead nurturing, social, content, website, SEO, and PPC.
For example, “a strong customer communications plan can help you build lasting, fruitful relationships with your clients—pushing up customer lifetime value and developing a powerful sense of brand advocacy.
Why 360 Integrated Marketing Communications is important?
Integrated Marketing Communications is not a new concept, but it’s more important than ever, as there are now more marketing channels than ever before. It was the days of past, when marketing campaigns relied heavily on print, radio, and television. It didn’t take much to keep these aligned. But, now with digital media, we have everything from newsletters to social media campaigns. Today marketing tool sheds are filled with new and effective tactics that range from broad messaging (your website’s home page) to targeting more niche groups (via Instagram).
Benefits of Integrated Marketing Communications
An integrated campaign helps you provide customers with information in the format they prefer. Consumers and business customers can specify if they want to receive product information via email, direct mail, text message or telephone. Integration ensures they receive the same information in all communications. You can also meet the needs of customers who search the Internet for product information by integrating your website design and content with other communications.
Creative consistency in your integrated campaigns can also save you money. By using the same images and adapting the same copy for different media, you reduce copy-writing, design and photography costs. If you work with external communications suppliers, you may be able to reduce agency fees by working with a single firm that offers integrated communications services, rather than separate specialist agencies.
In an integrated campaign, the different tools feature the same creative treatment. By repeating the headlines, key phrases and images in each communication, you ensure that prospects and customers receive consistent messages each time they see one of the elements of the campaign. Creative consistency helps reinforce the basic campaign themes by increasing the number of times prospects see or hear the same message.
Few elements of 360 Integrated Marketing Communications
Pay per click (PPC) promotion is a creative marketing method that shows your advert when individuals search for your product or service on the internet. One of the greatest advantages of PPC is that you can target clients in particular country and regions.
Examples of ppc include sponsored links, banner and sidebar ads, where contextually generated ads are based on organic search results.
Search Engine Marketing (SEM)
Search engine marketing (SEM) is the power of reaching to Internet clients through both organic search engine traffic and paid advertising position. In the event that your site does not appear on web search tools or through paid ads, you won’t get the desire traffic and sales that you require. Integrated marketing communication can help you to make a custom way to deal with search engine marketing, which will fulfill your business’ goals and objectives.
Search engine optimization (SEO)
In present days the definition of marketing has been changed. Today customer needs services and content that addresses their issues, wherever they are, whatever they’re doing, due to this it takes more than traditional marketing and advertising methods to grow your business online. Search Engine Optimization or SEO is the advanced and crucial part of the Integrated marketing communication procedure. It helps business to put their best by offering user-friendly experiences online. Its primary function is to drive more visits to a site that convert into sales.
Social networking is rapidly getting to be one of the most important components of integrated marketing communication procedure. Organizations throughout the world are finding the ways that how Social networking can contribute to the growth and success in every aspect of their organization.
According to the recent research, 92% of all marketers demonstrated that their Social networking endeavors have produced more exposure for their business, while 80% of marketers showed that their social networking endeavors increased web traffic.
With these insights, the importance of integrated marketing communication can never be overlooked.