How Good Is Your Business’s Reputation? These Tips Can Help It Improve!
The reputation that your business has can make or break a business. All it takes is one comment online that can go viral. The internet has made it easier than ever to make unfounded an often untrue accusations about businesses and the people who own them. Here are some things that you may want to consider doing to protect the reputation of your business.
Fix negative comments
If you find negative content about your brand online, get rid of it. If it is not on a website you control, like a comment on your blog, fix it. If you need to, send a request to the Webmaster where the content is. When they do remove it, make sure it no longer shows up by using the Google URL removal tool.
If you make a mistake, apologize quickly. Most people realize that everyone is human and mistakes do happen. If you are able to rectify the mistake do so quickly and address it on your website or social media site. If you are unable to rectify the mistake, apologize and go on with your business.
Think about SEO
To make sure you have a great reputation online, you should consider SEO. This will allow your own website and pages to get moved up on search engines and control what customers see about your business.
Know your field
Make sure you know what is going on in your field of business. This ensures that you have the best and latest information. Just read the news or check out Google to learn what’s going on.
If you are going to use anyone’s ideas, you should always make sure to give them credit for that. Everyone out there can learn a little from others, so giving due credit will show people that you don’t think you are above that. This is a great way to earn their respect.
Care for your customers
Keep in mind that your online and in-person reputations both matter just as much. There are many people that are great in person yet they are not so good with customers over the Internet. You should be nice either way since you have no idea if this customer will spread negative information that can destroy you.
Survey your current customers. You may have customers that have suggestions that may help you build your company or improve your products. This can be done in several ways. You can send a survey to everyone on your mailing list or you can simply place a suggestion box in your business.
Try to follow up with your customers soon after they make purchases. This will make it more likely that they will express concerns with you rather than sharing them all over the Internet. You can use this as an opportunity to resolve the issue before it gets out of hand.
You should place a complaint form on your site and encourage customers to use them if they are not happy with your products and services. This will give them the idea that it is best to talk things out with you instead of leaving negative feedback all over the Web. Make sure that you try your best to address all of the issues that are presented to you.
Keep your promises
If you’re constantly changing terms, people will quickly lose trust in you. Your business will be viewed in a negative light and not trustworthy. It will be a while before you can repair your reputation if this happens.
Whenever a situation arises, remain calm. Good stress management is a great habit. Get involved with sports to reduce the tension that you feel. Stay away from getting into verbal spats with consumers online. This can destroy your reputation.
Web users often look at the company’s ratings before doing business with it. As the business owner, you should find out if you have any one or two-star ratings. If so, you may want to consider responding to those. This can balance out the negative effects of a one-star rating.
Monitor your online reputation
Old content still showing up in search engines can damage a reputation, so be proactive in getting it removed. Send a request for content removal to Google and other search engines. Your request will be reviewed and could be granted for legal reasons, concerns over personal information, or if previously removed content is still showing up due to an old page not being crawled recently.
Do a survey to gauge the level of satisfaction that your customers have about your business. If the satisfaction is average or lower, you should find out the reason why it is not higher. Learn from this and make your business better. This is how your company can get a better reputation.
Keep available for customers
Make certain that customers can reach you. If possible, have a live person to take phone calls, rather than a pre-recorded machine. Your reputation will be harmed if an upset customer cannot get in contact with you to remedy the situation.
Send all of your customers a thank you note after making a purchase with your company, and include some kind of form for feedback. While most people will never bother to send it back to you, if anyone is particularly upset about something, you will hear about it. It’s better if they can complain direct to you, and not spread their complaints to other potential customers.
Highlight the good
When reputation management is a concern for your business, learn to use press releases to your advantage. A positive press release can send a good message to customers and the media, and help your sale or other event be a smashing success. Post the reviews to your homepage where people can see all the great things they were missing out on!
As you can see, a reputation can either build a business up or it can bring it down. That is why it is more important than ever to manage the reputation that your business has. So keep the above tips in mind and help protect the reputation of your business.