Reputation Management For Brands
If your brand reputation is bad, no one would want to associate with your company or buy products/services from you. A brand’s reputation can make or break the company. A positive brand reputation builds loyalty and increases customer confidence in your brand and product, ultimately driving sales and bottom-line growth.
In today’s competitive environment, brand reputation management has become a bigger priority for companies, especially when online conversations about your brand take place on a 24/7 basis. Most business owners fail to realize is that what consumers want is information that will help them feel confident they’re making the best, most well-reasoned purchase. That’s why On social media, online forums, blogs, news sites, search engines and other Internet sources, it’s important for your brand to be prominent and positioned as a knowledgeable, industry-leading resource and solution for your customers.
Why Reputation Management is Important for Brands or Businesses?
Reputation management (RM) is a strategy or a process of monitoring, identifying, and influencing your reputation and credibility. If you are a business owner, you know that having a good reputation is important for business growth. The same goes for your digital reputation, as most people in today’s digital business lifestyle go online when they have a problem or require information regarding a specific product or service. If your reputation is negative online, will these people looking for answers turn to you? At the end of the day, a bad reputation online will have a negative effect on your business or brands objectives.
Key Reputation Management Tactics
There are several key initiatives that are integral to an effective brand reputation management strategy:
Public Relations: A strong PR program positions you as a thought leader and expert in your field in major newspapers, business publications, blogs and lead generating trade outlets. As a critical component to successful brand reputation management, PR can improve brand perception, manage negative sentiment, inform customer opinion and increase your web presence. A good PR team can also secure high profile speaking engagements and award opportunities.
Your Brand’s reputation is a valuable asset which should be protected. RepuRisk is a leading International Consultancy Firm committed to provide reputation Management Services to worldwide Organizations. We are helping companies to monitor, defend, and restore their brand reputation. If you want to know more about how we can help you in managing your reputation, just contact us.
Search Engine Optimization (SEO): Lasting SEO strategies put you at the top of search engine results, where customers are searching for resources and timely solutions to problems. If you are not present where consumers are searching, you will be left behind to competitors who are there. In brand reputation management, SEO leverages strategic keywords and useful content that drives traffic to your website and grow sales.
Content Marketing: White papers, a company blog, contributed articles and industry research reports are examples of content marketing’s role in brand reputation management. Producing lead-generating content across an array of channels raises awareness about your brand and benefits of your products. By positioning your company as an informative industry source on topics your audience is interested in, you will gain more website visitors and potential customers.
Website Development: A strong website with easy to navigate features and an enjoyable user experience can improve your brand reputation management efforts. Focusing on customers and making it simple for them to find the information they need will improve brand loyalty and reduce site abandonment.
Social Media: Although social media is a relatively new arena for many B2B companies, it is an integral part of brand reputation management. Social media is a great way to make your business accessible, personable and focused on the customer.
As soon as you know on which social media sites your brand is still available as a username, avail the opportunity to register it there. It will boost the chances of you filling up the first page of your brand SERP (Search Engine Results Page) if you own powerful social media accounts with your brand as a username. The major social profiles that do well in Google results include: Twitter, LinkedIn, Facebook, Google+, YouTube and Pinterest. Be sure to link all of your social profiles together. Also, be sure to acknowledge positive comments, and attempt to respond to complaints and issues quickly. Build and nurture your ‘brand ambassadors’ and let them spread the good word for your brand.
Think Beyond: Don’t just stick to the traditional approaches rather than think out of the box to get noticed on the web. Like Urge customers to post some images on Facebook or show videos how they are using your product via YouTube. They can help your brand to rank well on search engine results.
In the hustle and bustle of normal business operations, it can be easy to lose sight of the importance of brand reputation management and its impact on corporate growth. But lack of brand reputation management can significantly and negatively impact an organization’s overall success.